Counterfeit Product Monitoring Initiative with Distinct Strategies for Ensuring Authenticity
The global counterfeit market accounts for a staggering 3.3% of global trade, resulting in an estimated loss of $30 billion in the clothing sector alone in 2020. As consumer habits shift increasingly toward online shopping, the risk of counterfeit products reaching unsuspecting buyers escalates, posing significant challenges for brands striving to protect their revenue and reputation.
Counterfeit products not only threaten brand integrity but also pose serious safety and health risks to consumers. These items often bypass essential quality testing and inspection processes. Eurolab, in collaboration with the American Apparel and Footwear Association (AAFA), has conducted studies revealing that over 36% of counterfeit goods tested contained harmful chemicals and heavy metals—such as arsenic, phthalates, and lead—that can lead to adverse health effects.
To effectively combat these counterfeit threats, retailers and brands must implement robust anti-counterfeit programs. Eurolab’s Anti-Counterfeit Surveillance Program is strategically designed to provide market oversight through regular surveillance campaigns, monitoring both online and offline marketplaces. This program offers a comprehensive view, empowering retailers and brands to combat suspicious and counterfeit products at various touchpoints.
By partnering with Eurolab, brands can take proactive steps to safeguard their products, protect their reputation, and ensure the health and safety of their consumers.
